Step 1: In-Depth Analysis (Analyze Phase)
All successful courses begin with a thorough needs analysis. This phase will guide you through professional tools to clarify project background, key objectives, and core stakeholders, laying a solid foundation for subsequent course design.
B. Initial Brainstorming: The Analyst's 10 Key Questions
Before diving into details, let's start with these 10 key questions to grasp the project's core. Please consider each and jot down your initial thoughts.
C. Systematic Scrutiny: The Diamond of Co-Design
Next, we'll use the "Diamond of Co-Design" to systematically organize and deepen your insights. This model will help us comprehensively examine all aspects of the project.
C1. 7 Key Principles for Effective Diamond Model Usage
- 1. Iterative Attention: Polishing a diamond requires quick and repetitive attention to each facet; the same approach applies to co-design conversations.
- 2. Comprehensive Coverage: The diamond framework helps cover all facets of the discussion effectively.
- 3. Open Information: Capture and display all information openly. Use a wall, sticky notes, or a projector, but avoid hiding notes in a notebook. Everyone should see the flow of the conversation.
- 4. Top-Down Start: During the first meeting, start with the top part: dedicate more time to understanding the context, defining objectives, and identifying key actors.
- 5. Revisit & Adapt: Then, move to the lower segments, but always revisit the whole diamond each time you meet—ask, “Is the context still the same?”
- 6. Empower Co-designers: Empower your co-designers. They need to understand and feel ownership over the process, contributing actively to shaping the outcome.
- 7. Clear & Collaborative Discussions: This framework keeps discussions clear, transparent, and collaborative, ensuring everyone’s voice is heard while staying aligned with the evolving goals.
C2. Exploring the Diamond's Dimensions
Please complete each dimension of the Diamond Model below, integrating your previous thoughts.
What is happening in the business...? Provide background context to frame the entire design effort.
2. Objectives
Clear objectives are crucial for guiding the design process effectively.
Link the training to long-term goals like innovation, competitiveness, or cultural change, ensuring alignment with the company’s vision.
Define specific goals the training will help achieve, such as certifications or improved efficiency, with measurable outcomes (quantitative or qualitative).
Specify what learners should be able to do or know by the end of the course, directly supporting the business objectives, connecting with the skillset of L’Oréal.
Consider 'soft' goals which you should find out, helps you create intimacy and trust with your stakeholders.
Sponsors: Power to pay and invite
Participants: The target, the client
Org Team: The team
Guests: The sparks, the experts, the inspirations
Stakeholders: The ecosystem, business and learning
The whole knowledge that needs to be explored and learned.
Method, processes, data, how to do, how to be…
The building blocks of the program—structure, timing, and flow.
Everything else — from communication, transport, schedule to parking, to technology.
The expected results, what can be measured and/or witnessed. Also, what can be created during the program.
D. Review & Next Steps
Congratulations on completing the key steps of the Analysis Phase! Please review all the information you've recorded to ensure clarity and completeness.
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